[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.urex.cz\/co-lide-od-sve-webove-stranky-ocekavaji\/#Article","mainEntityOfPage":"https:\/\/www.urex.cz\/co-lide-od-sve-webove-stranky-ocekavaji\/","headline":"Co lid\u00e9 od sv\u00e9 webov\u00e9 str\u00e1nky o\u010dek\u00e1vaj\u00ed","name":"Co lid\u00e9 od sv\u00e9 webov\u00e9 str\u00e1nky o\u010dek\u00e1vaj\u00ed","description":"Zalo\u017eit vlastn\u00ed web si m\u016f\u017ee dnes v\u00a0podstat\u011b ka\u017ed\u00fd, a mnoho z\u00a0n\u00e1s t\u00e9 mo\u017enosti vyu\u017e\u00edv\u00e1. Probl\u00e9m je v\u00a0tom, \u017ee se k\u00a0tomu nevyhnuteln\u011b p\u0159id\u00e1vaj\u00ed i ur\u010dit\u00e1 o\u010dek\u00e1v\u00e1n\u00ed, v\u011bci, kv\u016fli kter\u00fdm si onen web zakl\u00e1d\u00e1me. Jen m\u00e1lokdy se ale spln\u00ed. Abychom pochopili pro\u010d, mus\u00edme se pod\u00edvat, co vlastn\u011b lid\u00e9 od sv\u00e9ho webu \u010dekaj\u00ed. \u00a0 To samoz\u0159ejm\u011b z\u00e1le\u017e\u00ed v\u00a0prvn\u00ed […]","datePublished":"2023-09-17","dateModified":"2024-06-17","author":{"@type":"Person","@id":"https:\/\/www.urex.cz\/author\/#Person","name":"","url":"https:\/\/www.urex.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/232437c79d6ebbb41eb67b1526ce0bc08ee5047d6b1594dc05abcc3258d8e0b3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/232437c79d6ebbb41eb67b1526ce0bc08ee5047d6b1594dc05abcc3258d8e0b3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"urex.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.urex.cz\/wp-content\/uploads\/inflace3_1.jpg","url":"https:\/\/www.urex.cz\/wp-content\/uploads\/inflace3_1.jpg","height":0,"width":0},"url":"https:\/\/www.urex.cz\/co-lide-od-sve-webove-stranky-ocekavaji\/","about":["Www"],"wordCount":442,"articleBody":"Zalo\u017eit vlastn\u00ed web si m\u016f\u017ee dnes v\u00a0podstat\u011b ka\u017ed\u00fd, a mnoho z\u00a0n\u00e1s t\u00e9 mo\u017enosti vyu\u017e\u00edv\u00e1. Probl\u00e9m je v\u00a0tom, \u017ee se k\u00a0tomu nevyhnuteln\u011b p\u0159id\u00e1vaj\u00ed i ur\u010dit\u00e1 o\u010dek\u00e1v\u00e1n\u00ed, v\u011bci, kv\u016fli kter\u00fdm si onen web zakl\u00e1d\u00e1me. Jen m\u00e1lokdy se ale spln\u00ed. Abychom pochopili pro\u010d, mus\u00edme se pod\u00edvat, co vlastn\u011b lid\u00e9 od sv\u00e9ho webu \u010dekaj\u00ed.\u00a0To samoz\u0159ejm\u011b z\u00e1le\u017e\u00ed v\u00a0prvn\u00ed \u0159ad\u011b na tom, o \u010dem na\u0161e webov\u00e1 str\u00e1nka vlastn\u011b bude. Jedn\u00e1 se o firemn\u00ed web, kter\u00fd m\u00e1 za c\u00edl p\u0159edstavit n\u00e1\u0161 podnik z\u00e1kazn\u00edk\u016fm a uk\u00e1zat jim aktu\u00e1ln\u00ed nab\u00eddku? Nebo jde o osobn\u00ed blog, kde p\u00ed\u0161eme o nejr\u016fzn\u011bj\u0161\u00edch t\u00e9matech, kter\u00e1 n\u00e1s zaj\u00edmaj\u00ed? Ka\u017ed\u00fd z\u00a0nich se toti\u017e poj\u00ed s\u00a0pon\u011bkud jin\u00fdm c\u00edlem.\u00a0Pokud jde o firemn\u00ed weby, pak tu jde samoz\u0159ejm\u011b p\u0159edev\u0161\u00edm o zv\u00fd\u0161en\u00ed zisku firmy. I zde se tedy pou\u017e\u00edvaj\u00ed nejr\u016fzn\u011bj\u0161\u00ed marketingov\u00e9 techniky, kter\u00e9 se n\u00e1s sna\u017e\u00ed podv\u011bdom\u011b ovlivnit a p\u0159inutit, abychom si na dan\u00e9m webu n\u011bco koupili. Tomu se pod\u0159izuje v\u00a0podstat\u011b v\u0161e ostatn\u00ed.\u00a0\u00a0Soukrom\u00e9 blogy jsou pak jinou kapitolou. V\u00a0nich se v\u011bt\u0161inou sna\u017e\u00edme p\u0159esv\u011bd\u010dit druh\u00e9 o sv\u00e9m n\u00e1zoru, p\u0159\u00edpadn\u011b uk\u00e1zat ostatn\u00edm sv\u00e9 v\u00fdtvory. U obou v\u0161ak jde p\u0159edev\u0161\u00edm o pozornost, kterou t\u00edmto z\u00edsk\u00e1me. Nav\u00edc se t\u00edmto zp\u016fsobem sna\u017e\u00edme z\u00edskat pozornost, kterou bychom jinak nem\u011bli.\u00a0Probl\u00e9m je, \u017ee se n\u00e1m ne v\u017edy da\u0159\u00ed tyto c\u00edle splnit. Zde je toti\u017e nutn\u00e9 vyznat se nejen v\u00a0psychologii, ale tak\u00e9 marketingu a nejnov\u011bj\u0161\u00edch trendech.\u00a0 Pr\u00e1v\u011b ty n\u00e1m toti\u017e pomohou ur\u010dit, co si vlastn\u011b z\u00e1kazn\u00edk p\u0159eje a podle toho svou nab\u00eddku uzp\u016fsobit.\u00a0\u00a0Av\u0161ak a\u0165 u\u017e se jedn\u00e1 o kter\u00fdkoliv typ webu, v\u017edy chceme m\u00edt co nejvy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost. Pr\u00e1v\u011b ona je kl\u00ed\u010dem k\u00a0tomu, abychom se stali skute\u010dn\u011b tak popul\u00e1rn\u00edmi, jak si p\u0159ejete.\u00a0Tato cesta v\u0161ak nen\u00ed ani zdaleka tak jednoduch\u00e1, jak si m\u016f\u017eeme myslet, a pokud nem\u00e1me poji\u0161t\u011bny v\u0161echny v\u00fd\u0161e uveden\u00e9 v\u011bci. Bez nich toti\u017e \u00fasp\u011bchu ani zdaleka dos\u00e1hnout nem\u016f\u017eeme, a\u0165 se n\u00e1m to l\u00edb\u00ed, nebo ne. M\u016f\u017eeme se pak pt\u00e1t, zda n\u00e1m to za to skute\u010dn\u011b stoj\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co lid\u00e9 od sv\u00e9 webov\u00e9 str\u00e1nky o\u010dek\u00e1vaj\u00ed","item":"https:\/\/www.urex.cz\/co-lide-od-sve-webove-stranky-ocekavaji\/#breadcrumbitem"}]}]